Articles

One post a day across five buckets. 34 published and counting.

Life (5)

• 365 Easy: The Only Consistency System That Survived My Clinic, My Crashes, and Raising Four Kids
• Deleting the Apps and Getting Your Brain Back
• Health Is the Asset Every Other Asset Depends On
• Why We Raise Our Kids Without Phones and With Almost No Screens
• Self Trust Is the Real Compound Interest

Marketing (9)

• Anatomy of a $39 CPA Static That Held Through $225K in Spend
• What $10M in Ad Spend Taught Me About Hooks
• Whitelisted Ads: Why Your Best Creative Should Run From a Creator's Handle
• Why Winning DTC Brands Ship 25+ New Ads a Month (And Yours Ships 4)
• AI Ads, Owned Audiences, and the Only Marketing That Survives Platform Changes
• Features vs Benefits: The Distinction That Separates Operators Who Scale From Everyone Else
• Find the Bottleneck or Keep Guessing
• Performance Creative at Scale: What Shipping a Thousand Ads a Month Actually Looks Like
• Good Product + Good Ads + Good Offers = Cash and Max LTV

Business (7)

• The Basement Rule: Start Your Next Business Inside Your Current One
• What Selling My Practice in 2017 Actually Taught Me
• Put Your Capital Into Your Own Ideas: The Expensive Lesson I Keep Relearning
• Nine Companies, Four Exits, and the Only Filter That Matters
• Skin in the Game Is the Only Credibility That Counts
• Teach the Plumber Claude: The Highest Leverage Move Is Freeing Other People's Time
• Treat It Like a Real Business or It Will Stay a Hobby

Crypto (10)

• 2008 Took Every Dollar I Had Saved Since 16. It Made Me a Trader.
• I Interviewed Sam Bankman-Fried in 2019. Here Is What I Missed.
• The Cycle Never Changes: Notes From Someone Who Traded Two Manias
• Ten Years of Charts Taught Me Less Than Three Blown Trades
• 10 Bad Trading Habits and the Emotions That Drive Them
• The Art of the Stop Loss: The Cheapest Insurance in Trading
• Fibonacci for Traders: The Math, the Myth, and How I Actually Used It
• The Four Phases of Every Market (Learn Them Once, See Them Forever)
• The Risk Management Blueprint I Taught Thousands of Traders
• RSI Divergences Explained: The Cheat Sheet That Ranked #1

Scams & Security (3)

• The Coinbase Scam Call That Almost Got Me
• There Are No Get-Rich-Quick Schemes. I Have Seen Both Sides.
• How to Spot a Crypto Phishing Call in 2026

Ventures timeline: Manly Deal (2011) · StopFidgeting (Amazon brand, exited 2013) · Grand Apps (2011–2021, exited) · Simple Truth Chiropractic (2012–2017, exited) · ClinicVitamins (2012) · FireEye Design · Signal Profits (2017–2022) · Crypto Trader Podcast (2019) · Air Titans HVAC (acquired, 10x’d to $4.5M, exited) · BNGR (now) · OneSol (performance equity, DTC) · 4 angel deals.